FWA Hero - Alex Christian

My name is Alex Christian; I’m the Creative Director and co-founder at Cypha Interactive, a boutique creative & technology studio in beautiful Sydney Australia. I have been part of the judging panel for almost 3 years, in which time; I’ve been inspired by some amazing examples of online and interactive creative.

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The Achilles Heel of Big Ideas

When I first started out in design I was told: "the devil is in the detail"; everything should be considered and the most tiniest element can bring the most delight to its audience. But as I make my way around the advertising galaxy, I continue to be surprised by the lack of appreciation for execution and craftsmanship.

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